The goal of every broker or funder is to get exclusive merchant cash advance leads with high conversion rates. Achieving this goal is not far-fetched; all you need is a trusted source and money.

Exclusive MCA leads have higher conversion rates; however, they cost more than shared leads. Shared leads are not useless, but they offer a 50/50 chance.

Read on to learn more about exclusive MCA leads and shared leads.

What Are Exclusive MCA Leads?

As the word ‘exclusive’ implies, exclusive MCA leads are information of business owners seeking funding sold to a particular firm or broker. When an exclusive MCA lead is purchased, the buyer receives the consumer’s direct contact information and can communicate with the person without interference from other agencies.

How Do Exclusive MCA Leads Work?

Exclusive MCA leads are very delicate and have undergone rigorous scrutiny before being presented to buyers. The process starts when a business owner fills out a lead form on a platform to request funding. The lead form is then thoroughly vetted to ensure the data is accurate and the business is legit. Once the information is vetted, it is sold to only one buyer upon meeting the terms of the agreement.

Exclusive MCA leads eliminate every form of competition. The lead is sold almost immediately after the business owner fills it out. This gives the buyer enough time to develop a workable plan to achieve great results, rather than competing with others.

What Are Shared Leads?

Shared MCA leads are the opposite of exclusive leads. They lack exclusivity; instead, consumer or business-owner information is shared with multiple brokers or funders simultaneously. This type of lead requires proactive actions. This is because it automatically leads to a competition with other agencies.

Imagine calling a consumer who has already been contacted by several other brokers or funders, offering the same service at an even lower rate. The chances of getting a conversion in this sort of scenario are often slim.

Exclusive Merchant Cash Advance Leads: ROI Determinants

     Conversion rate

Getting a lead is one thing; achieving a higher conversion rate is another. This is why exclusive merchant cash advance leads are always the best option. Getting exclusive leads increases your chances of achieving higher conversion rates. The higher the conversion rate, the higher the ROI.

     Cost of the lead

The cost of the lead plays a key role in determining the Return On Investment. The goal is to achieve a net income higher than the cost of investment, which is always the case with exclusive leads. The net income is always higher than the cost of investment.

     Loan value

Brokers or funders will have reasonable net income when the loan values are high, which guarantees a higher Return On Investment.

You have a 90% chance of achieving higher conversion and return rates when you get exclusive leads. On the other hand, shared leads offer few conversion opportunities, which in turn affects ROI.

Shared Leads conversion is determined by your speed. The first agency to call the consumer has a higher chance of making conversions, leaving other agencies with smaller chances. Getting exclusive leads saves you the stress of struggling to convert.

Cost of Exclusive and Shared MCA Leads

• Exclusive real-time lead costs $45.
• Exclusive real-time appointments cost $60.
• Exclusive real-time live transfers cost $75.
• Shared leads cost between $5 – $23.

Risks Involved in MCA Leads

• Shared leads are unlikely to generate high conversions after spending money on them.
• The economy may affect the loan repayment plan of the business
• Getting poor data quality. This is why you need to ensure that you get leads from a trusted source.

Differences between Exclusive MCA Leads And Shared Leads

• Exclusive MCA leads are sold to just one buyer, while shared leads involve multiple buyers.
• With exclusive MCA leads, you have a higher conversion rate than with shared leads.
• Getting shared leads is cheaper than exclusive MCA leads.
• Despite the lower cost of shared leads, exclusive MCA leads offer more Return On Investment (ROI).

Conclusion

Brokers or funders are often very intentional about getting MCA leads. This is due to the risks involved in loaning out money. Loaning money to a stranger requires scrutiny; hence, the importance of opting for exclusive merchant cash advance leads. This way, the lead generation company does all the scrutiny and determines whether the business owner can be trusted.

Exclusive MCA leads are what you need to achieve higher ROI. Ensure you use a trusted lead provider.